THE BENEFITS OF
“EXTRAORDINARY CUSTOMER SERVICE”
The main responsibility of a supervisor, manager, director or owner of a company, is to achieve the goals of your department, division or your company. This is achieved through productive and consistent collaboration, of all employees, whether you are present or not. Getting this collaboration going requires you to guide, motivate, and train them and much more.
The benefits of true and “extraordinary customer service” are numerous. To begin with, many more satisfied and loyal clients are created, who in turn recommend the company to friends, family and co-workers, thereby generating more sales, satisfaction and positive personal relationships.
Satisfied customers want to personally promote your business, and take it upon themselves to do so. They do it spontaneously and with pleasure, because they are grateful and impressed by the product or service; they feel admiration and respect for the company. This direct, person-to-person publicity translates into savings in promotions and advertising; it diminishes the need for marketing campaigns that try to attract new clients to replace those who have left because of poor service.
Another benefit is a reduction in personnel, space and equipment in the complaint department, since there are fewer complaints to resolve. Above all, company workers are more motivated and efficient; there is less frustration as a result of fewer errors in other departments. Communications are improved and teamwork and employee-department collaboration is increased, thereby rendering the company more productive and efficient.
All of this projects an excellent image of the business to the community. In addition, when new products or services are offered, there is a greater probability that they will be acquired because customer trust has already been established. People know they are being offered products that are going to help them, and whose sale doesn’t pursue solely a commission or profit.
For the company that maintains this philosophy, the result is higher earnings, more sustained growth and greater permanence in the marketplace. In other words, “Extraordinary customer service” creates “passionate clients,” which mean more earnings and happiness for everyone.